Reporting flow simplification
Structured the reporting path around fewer decisions, clearer prompts, and a more direct route from user concern to submitted report.
Reporting system / Online safety
ACSA
A simplified reporting system for online abuse, designed to help the organisation receive clearer reports and track user movement through pages per click.
RoleUX structure, reporting flow design, website development
SectorOnline safety, abuse reporting, advocacy
Core needSimplify online abuse reporting for affected users
FocusReport clarity, reduced friction, page-per-click tracking
Challenge
Making online abuse reporting easier to start and easier to follow.
The organisation wanted a simplified reporting system for online abuse. The experience needed to be calm, direct, and understandable for users who may already be dealing with distress, confusion, or urgency.
Alongside the reporting flow, the organisation also needed a tracking method for pages per click, making it easier to understand how users moved through the site and where the reporting journey could be improved.
Process
Reducing friction while preserving useful report detail.
Information priority
Organised the report fields so the organisation could receive useful details without overwhelming the user at the point of disclosure.
Page-per-click tracking
Planned tracking around the pages users clicked through, giving the organisation a clearer view of engagement, drop-off points, and reporting journey behavior.
Solution
A clearer reporting path with measurable user movement.
- Created a simplified online abuse reporting experience with clearer steps and reduced cognitive load.
- Organised report inputs around practical case visibility for the organisation.
- Included a method for tracking pages per click so user journeys could be reviewed and improved over time.
- Kept the interface responsive and direct so reporting could work across mobile and desktop contexts.